Retro kitchen setBTS GIF
BTS · Pond Lehocky · Commercial Performance · See the work →
02 · Creative

Develop the right idea.

Developing the ideas, concepts, and stories that bring a brand or message to life.

What it covers

01Creative development and conceptingIdeas pitched against the brief, not in a vacuum.
02Brand storytelling and brand filmsThe story behind the company, told so people remember it.
03Commercial concepts and campaignsSpots built around one idea that can run for a year.
04Product
storytelling
What the product changes for the person using it.
05Advertising
creative
Hooks, scripts, and cuts written for the placement.
06Scriptwriting
and copywriting
Words written to be heard, not read.
07Creative
direction
One point of view from first frame to final cut.
08Visual identity
and art direction
Sets, wardrobe, type, and color that look like you.
09Motion graphics
and animation
Ideas that are easier to show than to film.
Crew on a white stage with a painted backdrop and dried grasses

Behind the scenes · Set design on stage

How it works

ConceptIdeas pitched against the brief, not in a vacuum.
StoryScripts and boards that make the idea watchable.
Creative directionOne point of view from first frame to final cut.
Next: Production →