Case study · Pond Lehocky · Commercial Performance
Six flagship spots, each built for its moment.
Performance creative that reached every Pennsylvania market and kept getting better.
- Client
- Pond Lehocky
- Industry
- Law firm
- Capabilities
- ProductionCreativeStrategy
The challenge
Pond Lehocky had to reach different audiences in Philadelphia, Pittsburgh, the rest of Pennsylvania, and national markets. Each one needed a different message.
Our approach
Each spot was built for one audience or moment, from Holiday to a Sports Partnership, then tracked so each round of results shaped the next.
Sports partnership
The outcome
+50%
Conversion rate, year over year, across tens of millions of impressions.
Top 3
Share of CTV impressions in Philadelphia, and top 5 in every other major Pennsylvania market.
#1 source
TV became the most-recalled source for every major tagline tested.
Related service
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21 finished spots from one production.
Pond Lehocky · Law firm