Case study · Pond Lehocky · Modular Commercial System
21 finished spots from one production.
A modular commercial system built to keep new spots coming without production costs scaling with each one.
- Client
- Pond Lehocky
- Industry
- Law firm
- Capabilities
- StrategyProduction
The challenge
The firm needed a steady stream of commercial content for different moments and placements, without production costs scaling with every new spot.
Our approach
One modular commercial with swappable segments and an interchangeable open and close. New spots are assembled from existing elements, then cut down to 15, 30, and 60 seconds.
The outcome
21 spots
From one production: 2 at 60 seconds, 5 at 30 seconds, and 14 at 15 seconds.
3 days
Filmed in 3 shoot days instead of the 5 to 6 it would normally take, saving six figures.
One look
A consistent brand look and message across every placement.
One production, cut down
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