01 · Strategy
Determine the right approach.
Deciding what to make, why to make it, and how video supports the business, before anyone picks up a camera.
What it covers
01Video strategy and consultingWhat video should do for the business, and what it should not.
02Video audits and content assessmentsWhat you have, what works, and where the gaps are.
03Content planning and roadmapsA quarter or a year of video, planned around real dates.
04Campaign strategyOne idea carried across every spot, cut, and channel.
05Audience and platform strategyWho needs to see it, and where they actually watch.
06Distribution strategyHow each piece gets in front of people after launch.
07Performance and optimization strategyWhat to measure, and how results shape the next round.
08Creative briefs and production planningA brief the whole team can make decisions from.
Not sure what to make?Start with the Differentiation Sprint.
See the packageA competitive audit of how you look next to your competitors, then one signature video that sets you apart. Fixed scope, two tiers.
How it works
Business objectivesWhat has to change, and how we will know.
Video strategyAudience, formats, and channels that fit the goal.
Content roadmapA plan for the next quarter or year, not just the next shoot.