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Case study · Light · Project and symposium launch

Two launch videos, built end to end with AI.

An internal project launch and a symposium opener that built excitement and awareness, with no shoot day.

Client
Light
Industry
Software
Capabilities
CreativeProduction
The Light team walking toward camera in front of a glowing Light logoSymposium launch

More from the launches

A man in a gold throne beside a lion in the desert
Generated video
Title card reading Who runs finance?
Generated type and motion

The challenge

Light needed two launches to land: one to rally its own team around a new project, and one to open its symposium with energy.

Our approach

Audio, video, and animation were all generated with AI and finished across a chain of tools. No camera, and quick to change.

The outcome

2 launch videos

One internal, one for the symposium stage.

0 shoot days

Generated audio, video, and animation, start to finish.

Day-one buzz

The symposium opener set the tone for the event.

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