Case study · Light · Project and symposium launch
Two launch videos, built end to end with AI.
An internal project launch and a symposium opener that built excitement and awareness, with no shoot day.
- Client
- Light
- Industry
- Software
- Capabilities
- CreativeProduction
Symposium launchMore from the launches


The challenge
Light needed two launches to land: one to rally its own team around a new project, and one to open its symposium with energy.
Our approach
Audio, video, and animation were all generated with AI and finished across a chain of tools. No camera, and quick to change.
The outcome
2 launch videos
One internal, one for the symposium stage.
0 shoot days
Generated audio, video, and animation, start to finish.
Day-one buzz
The symposium opener set the tone for the event.
Related service
Animation and explainer →

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