Case study · Washington Health System · UPMC Affiliation
One shoot, three formats, for a $300M affiliation with UPMC.
A content package that told the UPMC affiliation story to patients, staff, and two counties.
- Client
- Washington Health System
- Industry
- Healthcare
- Capabilities
- ProductionCreative
The challenge
Washington Health System was entering a $300M, 10-year affiliation with UPMC, a major change for patients, staff, and two counties. It needed to explain it with confidence, not confusion.
Our approach
One shoot, three formats: a master cut, an interview cut with leaders in their own words, and a short story for social. Plus branded animated templates for future content.
The outcome
1 to 3
One shoot, three formats reached patients, staff, and both counties across multiple placements without added production cost.
Reusable
A branded template system the health system can use for future content.
Clarity
The affiliation was explained in a way that built confidence during real uncertainty.
Three formats, one shoot
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