Case study · Columbia · Medical school recruitment
Showing future doctors where they belong.
A recruitment video for Columbia's medical school.
- Client
- Columbia University
- Industry
- Academic medicine
- Capabilities
- ProductionCreative
The challenge
Columbia competes with the top medical schools for the same applicants. It needed to show what makes training there different.
Our approach
A student-led story that follows current med students through classes, clinical rotations, and life in New York.
The outcome
Thousands
Of views across the site, admissions events, and social.
5 cutdowns
From one shoot across campus, labs, and the hospital.
2025 cycle
Used in recruitment for the 2025 admissions cycle.
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