Case study · Pond Lehocky · SSDI Explainer
A confusing benefit, explained before the first call.
An animated and filmed guide to Social Security Disability Insurance that introduces the firm to potential clients.
- Client
- Pond Lehocky
- Industry
- Law firm
- Capabilities
- Creative
The challenge
Social Security Disability Insurance confuses the people who need it most. The firm wanted potential clients to understand it, and how Pond Lehocky helps, before they reached intake.
Our approach
A 1:09 guide that pairs animation for the process with filming for the firm and its people. It runs as the website's intro video and in paid ads.
The outcome
Fewer repeat questions
Potential clients reach intake already understanding the basics, so intake spends less time repeating the same answers.
2 placements
One piece working as both the site intro and a paid ad.
1:09
A complex federal benefit explained in about a minute.
More from this project
Related service
Animation and explainer →
Next case study →
Two launch videos, built end to end with AI.
Light · Software