Trained with respect. Welcomed well. Still here a year later.
A three-part animated series for a senior living community that connects compliance, onboarding, and recruiting into one retention story.
Spec project: Maple Hollow is a fictional community, created to show how TVC approaches training and retention video for senior living operators.
- Client
- Maple Hollow Senior Living (spec)
- Industry
- Senior living
- Capabilities
- Creative
The same 8-hour shift at a typical facility, at Maple Hollow, and a year later. Closes on "Same hours. Different job." with a vertical cut for job posts.
The challenge
Compliance policies live in long documents new staff rarely finish. New caregivers feel lost on day one, which drives early turnover. Recruiting ads list tasks and hours, not why one community is better. Operators treat these separately, but they're one problem: retention.
Our approach
One connected series instead of three one-off videos. Sam, a new caregiver, and Ruth, a longtime resident, appear in every piece, and each video serves a different budget owner: Compliance, HR and L&D, and Talent Acquisition. It's all animated, so there's no crew on site and no privacy releases.
The series
Resident Rights
A dense policy becomes three rights staff use every shift: privacy, choice, and dignity, each distilled into one action, like "Knock. Wait. Enter." A teaser for a 4-minute module, in hand-drawn ink and gouache.
What it's built to do
Short, memorable modules replace long policy documents, so training gets completed and remembered on the floor.
New hires see the floor, the team, and what's expected before day one, so they ramp up faster.
A welcoming first few weeks cuts early turnover, and recruiting that sells the culture draws applicants who stay.
