Production Responsibility: Post-Production

Skills Demonstrated: Motion Graphics, Sound Design

Software Used: Adobe After Effects, Adobe Illustrator

Goals & Objectives

Firstly is a family finance app that is made for shared budgets, growing personal savings and meeting your financial goals. Built with the Firstly marketing team and in-house creative team, this animation was created to highlight features of the forthcoming Firstly app.

Process

Before we began creating anything, we worked with the team to develop an aesthetic direction that is in-line with the Firstly brand.

After understanding our direction, we moved into crafting a script that spoke to Firstly’s language. From design to animation and sound, we drew every creative idea from the script; the script defines the success of the rest of the project. Good copywriting is key!

Once completed, we began illustrating the concepts with the Firstly creative team. Every still frame of the animation project was rendered out in full detail a complete storyboard.

Next, we began the animation stage. While working in Adobe After Effects, we explored different creative approaches to bring the project to life – we tried new things out, iterated, and revised. Some of the ideas looked great on paper but fell flat when it was executed through motion graphics. In those cases, we swiftly pivoted and refined until the message was achieved successfully.

Finally, we created punchy sound design using sound effects and music to enhance the emotional impact of the piece.