Production Responsibility: End-to-End Production

Skills Demonstrated: Concept Development, Film Direction, Cinematography, Video Editing, Motion Graphics, Distribution Consultation

Software Used: Adobe Premiere, Adobe After Effects, Adobe Audition, Adobe Illustrator, Adobe Audition, Adobe Photoshop

Goals & Objectives

Their goal was to create a light and engaging 2022 Year-End Video illustrating the impact and growth of Susquehanna Growth Equity’s investment portfolio. This would build a larger brand presence and ultimately attract new portfolios to partner with SGE.

The final video was to be used in a wide campaign of emails, social media posts, and video clips that could be shared both internally and externally throughout the organization and community.

Process

Pre-Production

Before scripting and planning, the objective behind the video needed to be defined. This is where we discussed strategy and the creative approach.

Next we wrote the script, which was heavily influenced by the creative approach.

From there, I created a storyboard to visualize how the video will be shot, and what will need to be animated or sourced for footage.

After scouting and confirming locations to film, I created a detailed production schedule by coordinated with employees at the firm.

Production:

The shoot lasted for two days across two different locations.

We curated a visual aesthetic to match the tone of the piece and brand.

We constructed and managed the lights, cameras, and audio.

Once all of the equipment was set-up, we directed the talent while monitoring the camera and audio.

Post-Production:

After the shoot was completed, we offloaded the footage and compiled the best takes after importing to Adobe Premiere Pro.

Next, we added graphics, animated text, and special effects to help bring the script further to life by visualizing ideas and emphasizing important points.

Finally, we perfected the color and added backing music.

Results

The video was completed and delivered to the client ahead of schedule. The clients expressed their appreciation with my timeliness and perfection. The final shared video received over 20,000 views.