Production Responsibility: Post-Production

Skills Demonstrated: Motion Graphics, Sound Design, Audio Engineering

Software Used: Adobe After Effects, Adobe Illustrator, Adobe Audition

Starlight Advisors sought to add more interactive content on their client-facing website, and ultimately decided to create a video testimonial to replace their static photo website hero.

They wanted a client recording the testimonial using a zoom virtual background; however I determined their concept didn’t match their brand or the aesthetic of the website.

I researched competitors and made a presentation comparing pros and cons of different examples and concepts

Ultimately the client went with my suggestion and after publishing the final video noted their website conversion went up by 12%.