Vanguard
Challenge
From a creative standpoint, the goal was to increase engagement through a more artistic execution — elevating set design, motion graphics, and music — to support Vanguard's push toward a scalable thought-leadership platform for the next generation of investors.
Approach
Reimagined the show's production value for Season 2 — new set, refreshed graphics package, custom music — across five new episodes on foundational investing, paired with creator partnerships and a dedicated content hub.
SEASON 2 TRAILER
FULL EPISODE
SOCIAL PROMOS
Outcome
16.1M total video views (+783% vs. Season 1), at $0.047 average cost per view — beating Vanguard's $0.09 benchmark.
42.5K campaign engagements (+205% vs. Season 1) and 74 accounts opened.
Brand lift study: strengthened perception of Vanguard as a trusted financial expert and increased interest in the firm.