Pond Lehocky

Challenge

Pond Lehocky needed commercial content for distinct moments and audiences throughout the year — not a single campaign, but ongoing creative that could keep converting across a two-year run.

Approach

Produced 6 commercials over the course of the year, each for a different purpose — Holiday, Sports Partnership, Brand, among others — delivered in 15/30/60s versions for flexible placement across TV, CTV/OTT, and radio.

MASTER CUT

INTERVIEW CUT

SHORT STORY

Outcome

Conversion rate up from 0.8% to 1.2% year-over-year across 30.4M impressions and 369K conversions.

Grew CTV impression share to #3 in Philadelphia (up from #4) and into the Top 5 in every other major PA market.

TV commercials are the top-recalled source across every major tagline tested, with recall as high as 72–76%.