Washington Health System

Challenge

Washington Health System needed to explain its new affiliation with UPMC — a major transition affecting patients, employees, and two counties' healthcare access — in a way that built confidence rather than confusion.

Approach

Built a full content package: branded animated templates (title cards, end cards, custom lower thirds) for consistency across future WHS content, plus the core story delivered in three formats — master cut, interview cut, and short-form story — from one shoot.

MASTER CUT

INTERVIEW CUT

SHORT STORY

Outcome

Communicated a high-stakes, $300M/10-year affiliation to patients, staff, and two counties in a way that built confidence during a period of real uncertainty.

Delivered from a single shoot in three formats (master cut, interview cut, short story), maximizing reach across placements without added production cost.

Left WHS with a reusable branded template system (title cards, end cards, lower thirds) for all future content.