Pond Lehocky, Modular Commercial System

Challenge

Pond Lehocky needed a steady stream of commercial content for different moments and placements, without production costs scaling with every new spot.

Approach

Built a modular commercial with swappable segments and an interchangeable open and close. New spots were assembled from existing elements instead of produced from scratch, with cutdowns delivered in 15s, 30s, and 60s for different placements.

CORE MODULAR SPOT

VARIATION 1

VARIATION 2

Outcome

21 finished spots from one production (2 at 60s, 5 at 30s, 14 at 15s).

Saved six figures by eliminating two full days of filming.

Consistent brand look and message across every placement.