Pond Lehocky, Commercial Performance

Challenge

Pond Lehocky had to reach different audiences and markets across Pennsylvania, from Philadelphia to Pittsburgh to the rest of the state, and each needed a different message.

Approach

Produced 6 commercials over the year, each built for a specific audience or moment: Holiday, Brand, Sports Partnership, and others. Creative performance was tracked spot by spot, so what worked informed what came next.

SPORTS PARTNERSHIP

RIGHT LAWYER WRONG LAWYER

HOLIDAY

EXPLAIN LIKE I'M 5

BRAND

DREADED COURTROOM

Outcome

Conversion rate up from 0.8% to 1.2% year-over-year across 30.4M impressions and 369K conversions.

Grew CTV impression share to #3 in Philadelphia (up from #4) and into the Top 5 in every other major PA market.

TV commercials are the top-recalled source across every major tagline tested, with recall as high as 72–76%.